Will the Real Consumer Activist Please Stand Up: An Examination of Consumers' Opinions about Marketing Practices - Thomas P. Hustad, Edgar A. Pessemier, 1973
The Information Seekers -- a Cross-Cultural Consumer Elite | ACR
PDF) Psychographic Segmentation Based on Belief Factors Underlying Attitude toward Advertising in General
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How Many Advertisements is a Person Exposed to in a Day?
Measuring Consumer Beliefs About Advertising: a Re-Examination and Extension of the Bauer-Greyser Inventory | Request PDF
PDF) Public Attitudes Toward Advertising: More Favorable Than You Might Think
Your Brand's Market Exposure - Red Chalk Studios
CUSTOMERS' ATTITUDE TOWARDS ADVERTISING:
Full article: Influence of gender stereotypes on advertising offensiveness and attitude toward advertising in general
Grimes 2007 - International Journal of Market Research Vol. 49 No. 2, 2007 p– Researching mere - Studocu
The Relevance of Consumer Information Processing Studies to Communication Research - Michael L. Ray, Scott Ward, 1975
PDF) A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads
Daftar Pustaka
EFFECTS OF DISLIKED EXECUTIONAL TECHNIQUES IN ADVERTISING: A FIVE COUNTRY COMPARISON
The Dimensionality of Beliefs toward Advertising in General: Journal of Advertising: Vol 18, No 1
PERCEIVED INTRUSIVENESS IN DIGITAL ADVERTISING: LITERATURE REVIEW AND RESEARCH AGENDA
Your Brand's Market Exposure - Red Chalk Studios
Segmentation Based on Affinity for Advertising - Document - Gale Academic OneFile
PDF) Examining beliefs and attitudes toward advertising through sport among montenegrin consumers
![PDF] Measuring Trust In Advertising: Development and Validation of the Adtrust Scale | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/70cc75a623de3bddee2d75415e741cafb61a3251/79-Table4-10-1.png "PDF] Measuring Trust In Advertising: Development and Validation of the Adtrust Scale | Semantic Scholar")
PDF] Measuring Trust In Advertising: Development and Validation of the Adtrust Scale | Semantic Scholar
Advertising in America; the Consumer View - Raymond Augustine Bauer, Stephen A. Greyser, Donald Lucky Kanter, William M. Weilbacher, Harvard University. Graduate School of Business Administration. Division of Research - Google Books
1 Consumer Attitude toward Advertising: A Comparison between the U.S. and China Jun Yu Joyce Zhou. - ppt download
