Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Olympics 2012 – Nike: Volt | Kate Creelman
London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
Nike takes marketing gold with neon-yellow shoes
Nike Volt Collection: The Bright Yellow Shoes Seen on Athletes at the 2012 Summer Olympics in London
How did Nike Steal The Olympics?
Nike Air Max 'Olympic Pack 2012' - SneakerNews.com
Nike Find Your Greatness - 2012 London Olympics Commercial - YouTube
Nike trainers steal the show at Olympics | ELLE UK
Nike Flyknit Trainer+ marathon shoes unveiled ahead of London 2012 | T3
:format(jpeg)/cdn.vox-cdn.com/assets/1189133/538432_10150942564997976_466041291_n.jpg "Nike Unveils 2012 Olympic Track & Field Uniforms - SBNation.com")
Nike Unveils 2012 Olympic Track & Field Uniforms - SBNation.com
Nike 2012 Olympic Campaign Visuals - GC on Behance
London 2012: Nike's Volt shoes capture marketing gold | The Star
Nike Unveils USAB Hyper Elite Uniforms + Footwear - SneakerNews.com
Nike 2012 Olympic Campaign Visuals - GC on Behance
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
2012 London Games — Brand Police on Prowl for Nike and Other Ambush Marketers - The New York Times
Get the Look: Team USA's Neon Green Nikes | Nike neon, Nike shoes cheap, Lv fashion
2012 Olympic Pack - nike shoes with cheetah check balance card - Nike Air Max - IetpShops
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
How Nike used an strategy in 2012 Olympic to go ahead of the title sponsor Adidas?| Sandy's thinks | - YouTube
Track and Field: Nike Flyknits Running Shoes | Olympics 2012: How to Compete (Or Dress) Like an Olympic Athlete | TIME.com
Olympics: Nike aims to cash in on 2012 | Advertising | The Guardian
